Portfolio | Anna Rumenova

I turn

complexity

into

clarity

by asking why

Let's talk

first

Work With Us

01.

Advertising

02.

Graphic

03.

Branding

White shoes displayed on white background.

I work across design, product strategy and AI to help teams build products that hold up in the real world.

Creating experiences that move people and businesses forward.

Discover

Selected work

Full e-commerce redesign that drove 36% growth in active customers and 13.3% session-to-sale uplift

MANIKO Website Redesign

Bringing enterprise data into virtual reality, deployed across 3 continents with Accenture

SAP Hybrid Business Steering Case

Designing an AI-native interview agent that automates customer reference calls for 70+ enterprise clients

Deeto AI Interview Agent

Why you should

work with me

My process starts with the product strategy: understanding the business goals, technical reality and user needs. The design follows from there.

36%↑

Growth in active customers delivered through the Maniko e-commerce redesign

18M+ users reached

Designed the financial planner for the Volksbanken Raiffeisenbanken banking app, used across Germany's largest cooperative banking network

80→14 days

Sales cycle reduction through AI-powered features at Deeto, a B2B SaaS martech startup

I design with purpose. Strategy first, craft always, impact every time.

Hi, I'm Anna :) a designer with a business degree and that combination shapes everything I do. 5+ years and 30+ projects across enterprise (SAP), agencies, R&D labs, and startups, I've shipped everything from VR analytics tools to AI-native B2B features. That range taught me to move between strategy and craft without losing sight of either.
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Along the way, I completed an MSc in Innovation & Entrepreneurship at ESADE, because I wanted to understand the business side as deeply as the design side. After experiencing enterprise scale, agency pace, and R&D ambiguity, I choose early-stage. That's where my energy goes furthest.
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I embed with startups and product teams as a long-term design partner, where I can go deep on strategy, not just surface-level UI. Whether that's a startup building its first product or an established team navigating AI integration, I bring both the design craft and the strategic thinking to move things forward. I care about building products that make business sense, with people who care about getting it right.

Currently based in Barcelona. Before that, I'm lucky to call Berlin and Sofia home.

about

What makes me different?

Download cv

01 Design meets business

I hold degrees in both design and business, so every design decision starts with whether it makes sense for the product. I understand go-to-market, unit economics and what it takes to build something that lasts.

AI-native, not AI-adjacent

I've researched AI, prototyped it in R&D, shipped it in production and use it daily in my design workflows.

Startup pace, enterprise quality

I've worked across R&D labs, agencies, enterprise product teams and early-stage startups. I know how to navigate ambiguity, move fast and still ship something that holds up at scale.

Design

that

moves